According to recent branding statistics, consumers need to interact with your brand 5-7 times before they remember your brand. If they have a good impression of your brand, it will lead to better sales as well as brand loyalty.Ĭonsistency is key to adopting a strong brand guide identity. Your brand image is what is perceived by consumers. Creating a strong brand identity, and managing your brand well over time, will lead to a positive brand image. When designing a brand guide identity, your aim is to achieve brand loyalty from your customers. Your brand identity design not only sets you apart from other brands, but it portrays what your brand is about and what product and service you are providing. Your company’s brand identity includes visible elements that distinguish your brand from others-such as your brand logo design, your brand fonts, and brand colors. Here’s what you’ll learn in this brand & font style guide:īrand Identity Definition | Font Categories | Branding Colorsīrand Color Combinations | Brand Consistency | Brand Promotion Brand guide – what is brand identity? In this piece, we will explain how you can choose fonts and colors for your brand guide that will make your brand memorable. How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that’s how! A strong brand identity helps your customers recognize you immediately, with even the barest of information.
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